E-mail marketing systems  |
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| Dedicated e-mail systems development projects |
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| Renowned web-based email marketing system |
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| E-mail marketing for large enterprise and structured organizations |
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| Solutions for creative teams and their clients |
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| »White-label« solutions, smtp delivery system |
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Quality e-mail
marketing ≠ spam |
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But only if executed properly, using appropriate lawful as well as
recipient-friendly technology. E-mail has undoubtedly become one of the indispensible media in a modern competition-intense business environment, which can importantly upgrade traditional channels of marketing communications through its unique feature set. More and more target groups are recognizing electronic communications as their primary and often even the only medium. |
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Country legislations and international regulations have established a clear divide between quality legitimate e-mail marketing communications and unsolicited e-mail - "spam". At the same time it should also be of critical importance to e-mail campaigners for their recipients to perceive them as a quality source of wanted information - even though with commercial content - and hence not to be thrown in the same box with the "blue pills" dealers. Lawful personal data collection and use on one hand and an appropriate lawful e-mail marketing system technical implementation on the other hand are key elements here (e.g. true sender identity provision, message traceability, working immediate recipient sign-out options, secure data maintenance and storage etc.). |
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Country legislations and international regulations have established a clear divide between quality legitimate e-mail marketing communications and unsolicited e-mail - "spam". |
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However, besides legitimacy, an appropriately powerful technology is a prerequisite for effective e-mail marketing. Even successful delivery to larger lists of recipients quickly becomes an intricate technical and organizational problem, which requires special management. This way companies that upgrade their old means of sending multiple e-mails (e.g. often even with their personal e-mailers like Outlook or Thunderbird) to true e-mail marketing systems, commonly experience multiple-fold increases in their e-mail campaigns' effectiveness. Furthermore, for e-mail marketing to reach its potentials, such a system must be capable of measuring statistical feedback data on generated recipient interest, campaign reach, recipient behavior etc. This way immediate analyses on campaign effectiveness and further targeting, planning as well as e-mail media strategy and methodology improvements are possible. At last but not the least, also important are possibilities of richer e-mail message/template visual design but yet with pure (non-graphical) text, which is along with proper technical solutions the main measure in avoiding being spam-filtered.
Please contact us for additional information.
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